The London Business School MBA application is a long one, with six questions plus an optional essay. If you are applying to multiple MBA programs, it’s a good idea to tackle the London Business School application first; this extensive application will require you to create a repository of stories that will be valuable later, when you need to select the optimal stories for other MBA applications. 
Here’s my analysis of the fourth question in the London Business School MBA application, which may seem straightforward but has a hidden component.
Question 4 (300 words)
 Student involvement is an extremely important part of the London Business School MBA experience and this is reflected in the character of students on campus.  Please describe how you will contribute to student clubs and the community and why?
Analysis: The two visible sections are your future contribution and your motivation for getting involved. To answer this question properly, talk about your professional and personal interests, and show how the entire London Business School community could benefit from your actions. A generic line like “I will be involved in the Finance Club” says very little about your intentions and has a limited impact; a better line would be, “I will organize a conference on the European debt crisis,” assuming that you have work experience or seek career opportunities in this field.
The invisible component in this question is your past involvement in the community and other academic settings. If you have such experience, it’s a great idea to weave it into the essay, as it will provide evidence that your interest in ex-curricular activities is real, not just wishful thinking.
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