If you come from a well-established family, you already know the drill: there are many benefits to the family name and network; however, you will need to prove that you have earned all your titles, promotions and benefits. That’s usually the first step; you will also need to be mindful when selecting your recommendation.
On the other hand, if you have access to senior people in your country, region or industry, this is relevant information for the school. Why? Honestly, it means that you are more likely to find a job after school or convince investors to fund your own company post-graduation.
While you want to avoid going crazy name-dropping all the alumni and important people in your life, you can leverage them to increase the profile of your application. You just need to do it in a sensitive and intelligent way.
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