“The Berkeley Evening and Weekend MBA program is an investment in my future because if I ever pursue new job opportunities, this degree will give me an advantage.”

While this argument is true, it doesn’t adds any new information on the applicant. It is a given that people pursue an MBA because they want to advance their careers – at their current company, in new places, or by starting their own business. So why waste the time of Berkeley’s MBA admissions team telling them something they already know, which is also common to 100% of the applicant pool?

Find your own words to explain what you want to gain from this degree, and go beyond “make more money,” “get promoted” or “join a bulge-bracket firm.” Talk about your own growth, development, skills and visions.  Specific information and focus will give you more of an edge than this overused, generic language.

 Need help with finding the right words? Let an objective outsider be your editor. Email yael@admit1mba.com to schedule a live or offline working session on your MBA essays.