Sample text: “I have read about the multiple students organizations and events at Booth, along with the academic research done at the school. On the Chicago campus tour, I spoke with students, alumni and professors and already felt part of the community. Finally, I am confident that Booth is the best fit for my MBA experience.”

[title size=”2″]Don’t make the same mistake[/title]

I have seen this kind of statement in many MBA essays, as applicants try to answer the”Why Us” question  that appears so commonly on business school applications, in forms ranging from “What do you want to do—REALLY–and why Stanford? ” to “What are your short- and long-term goals, and how will a Chicago Booth MBA help you reach them?” or “What actions have you taken to determine that Stern is the best fit for your MBA experience?”

What’s wrong with this answer? Doesn’t it show the efforts the student has made to learn about the school? Their commitment to the program?  Unfortunately, the answer is no. This answer is so generic  that it’s a waste of time and space. It says nothing specific about either the program or the candidate. It doesn’t create any value or add to the applicant’s profile.

To make the case for “Why Wharton” or “Why Duke,” you have to understand what a “perfect fit” between you and the program means. It’s about the particular format of the curriculum, the learning environment, your individual background and personality, and more. Your answer has to be specific to the school and to your career goals, background and ambitions.

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[title size=”3″]Testimonial[/title]

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