NYU Stern School of Business has recently published their application requirement for the 2013 Executive MBA application. 
 The application includes three mandatory essay questions. Here is my analysis of the application. 
 1. Describe your short- and long-term career goals and how the NYU Stern Executive MBA program will help you accomplish them. (500-750 words, double-spaced)
Analysis: Your response to this question is the core of your story – it’s about where you want to go, and how the NYU Executive MBA will help you get there . You want to show vision and executive-style thinking, and present your ideas in a mature and articulate way. This essay has to go beyond jobs and roles: it has to create an image of a leader. This might sound lofty, but it is true: the school is looking to admit applicants who are already successful and on the right track. It’s a little bit of a catch-22, so pay special attention to your tone and style – you want to sound like an executive. 

2. High functioning study groups help to navigate the academics of the NYU Stern Executive MBA program. Students are placed in groups of four to six students, each with a diverse mix of professional backgrounds and skill sets. (500-750 words, double-spaced)

a) What role(s) do you see yourself playing within your study group?

b) What is the ONE most unique personal or professional characteristic that you have that will benefit your group?

Analysis: I like this question a lot. The first part is relatively easy, because you can talk about the various roles you play in your life (inside and outside the office). The second section requires you to pick one thing about yourself; while there is no right answer, there are few wrong ones: “hard working,” “ambitious,” “smart,” “strong communicator”–these words describe every EMBA wannabe, and therefore you should pick something else. 

3. The NYU Stern Executive MBA program’s curriculum is designed with a strong global focus. Stern is committed to helping students develop not only a deeper set of professional skills, but also a broader perspective of the role of business in the world. (500-750 words, double-spaced)

a) What is a pressing contemporary issue on which you would like to have an impact?

b) Why is it important to you?

c) How could you, as a business leader, leverage your skills and resources to address the issue?

Analysis: This is an interesting topic; the NYU Executive MBA admissions team is giving you an option to go beyond the usual content about the MBA application and your career goals. This is your chance to share your vision as a global leader, someone who cares about more than corporate profits or shareholder value. Pick something that is near and dear to you, and talk about it in an intelligent and structured way. Show your passion and your intelligence as well as your ability to come up with a strategy and an execution plan. 

Want to keep talking about your NYU Stern EMBA application? Email yael@admit1mba.com