Here we go again….Admit1mba´s admissions experts have dug  into the Kellogg MBA application for Fall 2014, to help you take the first step in the application process. You don´t need to know much about Kellogg Business School before writing the first and second essays, but if you want to answer the career goals and “Why Kellogg MBA” essay (question no. 3) , you have to do some preliminary leg-work and know some  specific details (from curriculum to student-run clubs) about Kellogg Business School.

Still, a big part of the Kellogg MBA admissions process is based on fit with the program, students and overall spirit of the school. Don´t just copy and paste your essays from other applications; try to get in a Kellogg state of mind before you put pen to paper.

Okay, let´s get started….

Kellogg MBA Application: Essay 1

What´s the greatest obstacle you´ve overcome (personally or professionally)? How has overcoming this obstacle prepared you to achieve success now and in the future? (350 word limit)

Analysis: The first question in the Northwestern MBA application is the cousin of the common MBA essay question about a failure or mistake. This question is basically the same as the Harvard MBA application essay about a set-back , from a few years ago. Naturally, no one likes to speak about feeling uncomfortable saying “No” to their manager, disappointing a very demanding client, or working with a colleague who didn’t pull their weight . Still, if you have a story like this with a happy ending, you can turn it into gold.  Since Kellogg MBA Admissions decided to eliminate question 4 from last year (one interesting or fun fact about yourself) — a question that is included in this year´s Columbia MBA application — this essay is very likely the only space where  you can talk about your personal life.

Kellogg MBA Application: Essay 2

What have been your most significant leadership experiences?  What challenges did you face, and what impact did you have?This is your opportunity to explain how you Think Bravely. (500 word limit)

Analysis: This question is unchanged from last year. Notice how Kellogg Admissions are asking you for one or more meaningful leadership experiences; you don’t need to limit yourself to just one project or one initiative. The way to make this essay impressive is first to understand what Kellogg is looking for in their students, and then to find stories that are in line with Kellogg’s values and mission. Kellogg is also asking about the impact of your actions, so if you have any “wow!” stories, this would be great place to tell them.

Kellogg MBA Application: Essay 3

Part 1: What career/role are you looking to pursue and why?  (250 word limit)

Part 2: Why are Kellogg and the MBA essential to achieving these career goals?  (250 word limit)

(Please answer Part 2 in terms of your program choice: One-Year, Two-Year, MMM, JD-MBA).

Analysis: This is Kellogg’s way of asking you “why MBA,   why  Kellogg?” Make sure that you address the specific structure and benefits of the program you are applying to (1-year, 2-year, MMM or JD-MBA). Think about what you are looking to do in your career after graduation from the Kellogg MBA, the skills you will need, the challenges you will face as a leader and a manager, and the opportunities at Kellogg that will prepare you to succeed. If you don’t really know what you want to do, don’t invent something that you think the admissions committee would love to hear, or that you think will make you stand out from the rest of Kellogg´s applicants. Spend as much time as you need thinking about your TRUE ambitions and share them here. If you are excited about your career path, you are more likely to convince Kellogg that you can be successful in pursuing it.  This essay is very similar to the Berkeley MBA application essay about career goals, or the Stanford MBA essay “What you REALLY want to do and why.”

Let us help you create the best essays for Kellogg business school. It doesn’t matter if you’re in finance, consulting, technology or marketing — we will find a way to help you stand out from the crowd.

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